Hi, I’m Alina,
A transformational coach and personal brand strategist passionate about guiding people to unlock their true potential. I am here to sustain your transformation, from a work in progress to a masterpiece, across all areas of your life.
ME
ABOUT
COACH
&
PERSONAL BRANDING STRATEGIST
With over 16 years of experience in the communications industry across sectors such as energy, banking, and the Big 4, I bring a unique blend of strategic insight and interpersonal expertise. My career has been built on a foundation of sustainable growth and strategic thinking, always at the crossroads of business, human resources, and communications. This background has given me the skills to both navigate and lead meaningful change. My elegant approach is guiding others, creating a thoughtful and empathetic growth journey that helps clients uncover their true potential with clarity and authenticity.
I integrate my deep passion for psychology and personal development into my coaching, ensuring that the growth I facilitate is sustainable and aligned with your core values. Whether through my academic pursuits in psychology, years of professional experience, or personal development journey, I am deeply committed to excellence and continuous learning.
The transformation didn't unfold overnight
It has been a winding journey filled with unforeseen challenges and hidden opportunities waiting to be discovered. Follow along as I reveal the unexpected twists and turns that have led me to where I am today.
Fulfilling Dreams:
Navigating a Different Path
I am a dreamer at heart, a girl who once had big dreams of becoming a TV journalist, an actress, even a fashion designer. Yet, as life unfolded, I found myself navigating a different path then the ones I would have liked to pursue, one paved by the steady guidance of my father—a pragmatic engineer and science teacher who directed a teenage and impressionable me towards a career in environmental science.
Rise to the Challenge:
Embracing the Unpredictable Journey
As I began university, I felt lost in a sea of uncertainty—a reality hard to admit but one that fueled my determination to pursue what truly mattered to me. Then, in a defining moment, I proved that dedication to one’s dreams could open unexpected doors. By the age of 19, I found myself fully immersed in the world of radio journalism, employed by a prestigious national station. This experience sparked a fire within me, revealing the immense power of following one’s true calling, no matter the challenges or the winding path that unfolds along the way.
Conquering Self-Doubt: Overcoming Impostor Syndrome
During this time, I met my first mentor - a guiding force that introduced me to the communications industry. This opportunity brought new pressure: the fear that showing any insecurities or gaps in knowledge would make me unworthy of her trust.
The fear of disappointing, combined with the feeling of just being lucky to be in this situation, introduced me to a new “companion”: the impostor syndrome. Determined to prove myself, I took on countless projects: volunteering, joining NGOs, immersing myself in journalism studies, and continuing my radio work as an environmental reporter.
Even though I was juggling a lot for someone between 19 and 22 years old, my inner critic dismissed these efforts as nothing special. While I considered them just as ‘normal steps’, others appreciated the impact of my actions.
Evolution in Progress: Embracing Change and Diversity
Driven by an insatiable desire to do and be more, I was looking for the next thrilling challenge. I soon learned that serendipity favours the prepared mind and the bold spirit. Taking a leap of faith, I transitioned into an executive assistant role, a move met with judgment but rich in diverse learning experiences. Communication and interpersonal dynamics became my forte, leading me to spend over a decade in the vibrant field of communications.
Uncovering Purpose:
A Quest Fulfilled
Throughout my corporate career, I often felt out of sync with the usual way of doing things.The constant pressure to conform, the emphasis on metrics over meaning, and the transactional nature of relationships left me feeling disconnected from my true purpose. These frustrations built over time, creating an internal tension that I initially perceived as a challenge but have since reframed as a compass.
Despite my professional achievements, I still felt unfulfilled. So, with a clear sense of purpose, I made the decision to leave the corporate world and start a new journey focused on pursuing what truly matters to me. Looking back, I see that each role I played was a unique interpretation of my childhood aspirations, sprinkled with values and authenticity.
Transformation Unleashed:
Redefining Success with Authenticity
Today, armed with a reservoir of life experiences and a profound understanding of human nature gathered through psychology and coaching studies, I stand as an example to the transformative power of embracing one's unique journey.
The frustrations that once held me back now serve as my guide, illuminating the way for others who feel trapped by rigid expectations. By helping individuals identify the gap between their true selves and external demands, I empower them to break free from dissatisfaction. My journey enables me to empathize deeply, having walked the same path.
I now view these constraints not as barriers, but as signals for needed change. Through transformational coaching, I guide others to recognize their own signals, using discomfort as a springboard for growth. Together, we create a fulfilling, aligned path where success is defined on their terms, and authenticity shapes both their personal and professional lives.
This isn't just about my personal journey, it's about the incredible resources I've found to empower you on your own path towards achieving your aspirations, embracing your strengths, and fulfilling your unique mission.
When you are ready to embark on this journey of self-discovery and stand confidently in the spotlight, I’m here to support you every step of the way.